The Client
LVP installation specialist based in Allen, TX, serving the greater DFW metroplex. Established local reputation, strong install quality, but stuck on the marketing side.
Flooring Accelerators works with flooring stores, contractors, and installers across the Dallas–Fort Worth metroplex. We only do flooring marketing, so our campaigns are built around DFW ticket sizes, DFW competition, and how North Texas homeowners actually shop for floors.
The Challenge
Owner had tried boosting Facebook posts for 6 months with zero booked estimates. Ad spend was leaking to teens and out-of-market clicks.
What We Did
- Rebuilt Meta ad account with proper conversion API, pixel, and offline conversion sync
- Creative-first strategy: 8 vertical video ads shot on-jobsite with real installers
- Lead form + instant qualification bot filtering out renters and out-of-area
- Geo-targeting locked to Allen, Rockwall, and adjacent 75248/76092/75071 ZIPs
- Retargeting flow to landing page for high-intent visitors
Results After 30 days
| Metric | Change |
|---|---|
| Booked estimates (30 days) | 0 → 62 |
| Cost per booked estimate | $54 |
| ROAS | 8.2x |
| Ad spend | $3,350 |
In The Owner's Words
Want Results Like This?
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Last updated: August 2026 · Page: case-study-allen-lvp-specialist-meta-ads