Are these results typical?

Results vary by market, budget, service mix, and how quickly the owner implements. These are real client outcomes — not projections — but your mileage will depend on how competitive your ZIPs are and how fast you follow up on booked estimates.

How long did the 90 days timeline actually take to set up?

Initial setup (GBP, ads, landing page, AI receptionist) is typically live in 7–14 days. The full results shown above build over the entire engagement window as ranking, review count, and retargeting audiences mature.

Do you share the exact ad spend and CPL?

Yes — on a strategy call. We'll walk you through the full P&L on this hardwood installer engagement so you can benchmark against your own numbers.

How A Dallas Hardwood Installer 3x'd Booked Estimates in 90 Days

The Client

Hardwood installer based in Dallas, TX, serving the greater DFW metroplex. Established local reputation, strong install quality, but stuck on the marketing side.

Flooring Accelerators works with flooring stores, contractors, and installers across the Dallas–Fort Worth metroplex. We only do flooring marketing, so our campaigns are built around DFW ticket sizes, DFW competition, and how North Texas homeowners actually shop for floors.

The Challenge

Owner was spending $2,800/mo on Angi shared leads with a 6% close rate and no way to track ROI. Google Business Profile was unclaimed. Website had no lead form above the fold.

What We Did

Claimed and optimized Google Business Profile for 12 Dallas-area ZIPs
Launched Google Local Service Ads with Google Guaranteed badge
Rebuilt landing page with click-to-call, financing, and reviews above the fold
Deployed AI receptionist to answer every call in under 30 seconds, 24/7
Automated review requests via SMS 48 hours after job completion

Results After 90 days

Metric	Change
Booked estimates / month	12 → 41
Cost per booked estimate	$233 → $78
Google reviews (90 days)	18 → 94
Close rate on booked estimates	22% → 38%

In The Owner's Words

"We stopped buying shared leads three weeks in. The AI receptionist alone paid for the whole engagement." — Owner, Dallas hardwood installation company

Want Results Like This?

Book a free 30-minute strategy call with our team and we'll audit your current marketing, show you exactly where booked estimates are leaking, and map the fastest path to a full calendar.

Frequently Asked Questions

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Ready To Grow Your Flooring Business in Dallas–Fort Worth?

30-minute Zoom with our team. We'll audit your marketing and map exactly how to book more DFW estimates this month.

Last updated: August 2026 · Page: case-study-dallas-hardwood-installer-3x-leads