The Client
Multi-location flooring store based in Flower Mound, TX, serving the greater DFW metroplex. Established local reputation, strong install quality, but stuck on the marketing side.
Flooring Accelerators works with flooring stores, contractors, and installers across the Dallas–Fort Worth metroplex. We only do flooring marketing, so our campaigns are built around DFW ticket sizes, DFW competition, and how North Texas homeowners actually shop for floors.
The Challenge
Two-location flooring store growing 5% year-over-year, ceiling'd at $2.4M revenue. No CRM, no marketing attribution, no follow-up on estimates that didn't close same-day.
What We Did
- Installed CRM with lead source, pipeline stage, and revenue attribution
- Long-term nurture sequence for estimates that didn't close within 7 days
- Google LSAs + Search Ads + Meta Ads running concurrently with unified tracking
- AI receptionist across both locations
- Monthly performance review with the owner — kill what doesn't work, double down on what does
Results After 12 months
| Metric | Change |
|---|---|
| Annual revenue | $2.4M → $4.9M |
| Estimates booked / month | 48 → 137 |
| Close rate (unified) | 31% → 44% |
| Marketing ROI | 6.8x |
In The Owner's Words
Want Results Like This?
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Last updated: August 2026 · Page: case-study-flower-mound-flooring-store-full-stack