The comparison framework
| Dimension | What to look for | Red flag |
|---|---|---|
| Specialization | Flooring-only | Serves everyone |
| Stack | Ads + SEO + AI + CRM | Just ads |
| Contract | Month-to-month | 12-month lock-in |
| Reporting | Booked estimates | Impressions / clicks only |
| Local | Knows your market | National call center |
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Last updated: August 2026 · Page: compare-flooring-marketing-companies