The Client
Hardwood installer based in Charlotte, NC, serving the greater Charlotte metro. Established local reputation, strong install quality, but stuck on the marketing side.
Flooring Accelerators is based in Charlotte, NC and built by Alan Magliocca — a Charlotte native from a family that's been in the local construction industry since 1960. We know what real flooring leads look like because our family works in the same neighborhoods yours does.
The Challenge
Owner was spending $2,800/mo on Angi shared leads with a 6% close rate and no way to track ROI. Google Business Profile was unclaimed. Website had no lead form above the fold.
What We Did
- Claimed and optimized Google Business Profile for 12 Charlotte-area ZIPs
- Launched Google Local Service Ads with Google Guaranteed badge
- Rebuilt landing page with click-to-call, financing, and reviews above the fold
- Deployed AI receptionist to answer every call in under 30 seconds, 24/7
- Automated review requests via SMS 48 hours after job completion
Results After 90 days
| Metric | Change |
|---|---|
| Booked estimates / month | 12 → 41 |
| Cost per booked estimate | $233 → $78 |
| Google reviews (90 days) | 18 → 94 |
| Close rate on booked estimates | 22% → 38% |
In The Owner's Words
Want Results Like This?
Book a free 30-minute strategy call with Alan and we'll audit your current marketing, show you exactly where booked estimates are leaking, and map the fastest path to a full calendar.
Frequently Asked Questions
Related guides
Ready To Grow Your Flooring Business in Charlotte?
30-minute Zoom directly with Alan Magliocca. We'll audit your marketing and map exactly how to book more estimates this month.
Last updated: July 2026 · Page: case-study-charlotte-hardwood-installer-3x-leads