Should I run Google Ads myself?

You can, but the learning curve is 3–6 months and most owners burn $10k–$40k figuring it out. A specialist agency usually pays for itself in month one.

How fast will I get leads?

LSA leads typically start in 3–7 days. Search Ads in 24–72 hours.

Google Ads For Flooring Companies (Full Setup Guide)

LSAs vs. Search Ads — use both

	Local Service Ads	Search Ads
Pricing model	Pay-per-lead	Pay-per-click
Placement	Above Search Ads	Below LSAs
Trust badge	Google Guaranteed	None
Ad copy control	Minimal	Full
Landing page control	None (goes to GBP)	Full
Best for	Fast leads, trust	Volume, control

Campaign structure that scales

Campaign 1: Brand — cheap, defensive
Campaign 2: Product + City ('hardwood Charlotte', 'LVP Ballantyne')
Campaign 3: Service + City ('flooring installer Waxhaw')
Campaign 4: Competitor terms (carefully)
Campaign 5: Retargeting on YouTube and Display

Budget expectations

The practical floor for Google Ads in a flooring business is about $2,500/month in ad spend. Below that Google's algorithm doesn't get enough conversion data to optimize, cost-per-estimate stays high, and results feel random. Most of our Charlotte clients invest $5,000–$15,000/month in Google Ads and see $60–$180 per booked estimate at scale.

The 6 most common Google Ads mistakes

Sending traffic to the homepage instead of a landing page
Tracking form fills instead of booked appointments
Broad match keywords burning budget on irrelevant clicks
No negative keyword list (bans 'DIY', 'jobs', 'salary', etc.)
No call tracking — you can't optimize what you don't measure
Turning off during slow months (costs 2× to rebuild history later)

Get your Google Ads audited

Book a free 30-minute strategy call with Alan and we'll audit your current marketing, show you exactly where booked estimates are leaking, and map the fastest path to a full calendar.