The Client
LVP installation specialist based in Matthews, NC, serving the greater Charlotte metro. Established local reputation, strong install quality, but stuck on the marketing side.
Flooring Accelerators is based in Charlotte, NC and built by Alan Magliocca — a Charlotte native from a family that's been in the local construction industry since 1960. We know what real flooring leads look like because our family works in the same neighborhoods yours does.
The Challenge
Owner had tried boosting Facebook posts for 6 months with zero booked estimates. Ad spend was leaking to teens and out-of-market clicks.
What We Did
- Rebuilt Meta ad account with proper conversion API, pixel, and offline conversion sync
- Creative-first strategy: 8 vertical video ads shot on-jobsite with real installers
- Lead form + instant qualification bot filtering out renters and out-of-area
- Geo-targeting locked to Matthews, Mint Hill, and adjacent 28104/28105/28227 ZIPs
- Retargeting flow to landing page for high-intent visitors
Results After 30 days
| Metric | Change |
|---|---|
| Booked estimates (30 days) | 0 → 62 |
| Cost per booked estimate | $54 |
| ROAS | 8.2x |
| Ad spend | $3,350 |
In The Owner's Words
Want Results Like This?
Book a free 30-minute strategy call with Alan and we'll audit your current marketing, show you exactly where booked estimates are leaking, and map the fastest path to a full calendar.
Frequently Asked Questions
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Ready To Grow Your Flooring Business in Charlotte?
30-minute Zoom directly with Alan Magliocca. We'll audit your marketing and map exactly how to book more estimates this month.
Last updated: July 2026 · Page: case-study-matthews-lvp-specialist-meta-ads