The Client
Full-service flooring contractor based in Cornelius / Lake Norman, NC, serving the greater Charlotte metro. Established local reputation, strong install quality, but stuck on the marketing side.
Flooring Accelerators is based in Charlotte, NC and built by Alan Magliocca — a Charlotte native from a family that's been in the local construction industry since 1960. We know what real flooring leads look like because our family works in the same neighborhoods yours does.
The Challenge
Two-truck flooring contractor was missing 40% of inbound calls — installers were on jobsites and voicemails almost never got returned. Estimated $30k+ per month in lost estimate value.
What We Did
- Deployed AI voice receptionist trained on their service menu, pricing bands, and calendar
- Missed-call text-back — every unanswered call gets an SMS within 12 seconds
- Two-way SMS booking straight into the field calendar
- Weekly missed-call recovery report to the owner
Results After 12 months
| Metric | Change |
|---|---|
| Call answer rate | 60% → 98% |
| Estimates booked from recovered calls | 0 → 27/mo |
| Recovered revenue (12 months) | $340,000+ |
| Payback period | 18 days |
In The Owner's Words
Want Results Like This?
Book a free 30-minute strategy call with Alan and we'll audit your current marketing, show you exactly where booked estimates are leaking, and map the fastest path to a full calendar.
Frequently Asked Questions
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Ready To Grow Your Flooring Business in Charlotte?
30-minute Zoom directly with Alan Magliocca. We'll audit your marketing and map exactly how to book more estimates this month.
Last updated: July 2026 · Page: case-study-lake-norman-flooring-contractor-ai-receptionist