The Client
Flooring retail showroom based in Waxhaw, NC, serving the greater Charlotte metro. Established local reputation, strong install quality, but stuck on the marketing side.
Flooring Accelerators is based in Charlotte, NC and built by Alan Magliocca — a Charlotte native from a family that's been in the local construction industry since 1960. We know what real flooring leads look like because our family works in the same neighborhoods yours does.
The Challenge
Beautiful showroom in Waxhaw with almost zero Google Maps visibility. Ranking on page 3 for 'flooring store near me' from ZIP 28173. Getting 4 form fills per month.
What We Did
- Full GBP audit — corrected NAP, categories, service list, and product photos
- Weekly GBP posts (project photos, promos, financing)
- Localized landing pages for Waxhaw, Weddington, Marvin, and Wesley Chapel
- Review generation automation targeting installed customers within 48 hours
- Citation cleanup across 40+ directories to reinforce NAP consistency
Results After 5 months
| Metric | Change |
|---|---|
| GBP rank (28173) | Page 3 → 3-Pack |
| GBP calls / month | 6 → 58 |
| Direction requests / mo | 3 → 47 |
| Monthly booked showroom appts | 4 → 33 |
In The Owner's Words
Want Results Like This?
Book a free 30-minute strategy call with Alan and we'll audit your current marketing, show you exactly where booked estimates are leaking, and map the fastest path to a full calendar.
Frequently Asked Questions
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Ready To Grow Your Flooring Business in Charlotte?
30-minute Zoom directly with Alan Magliocca. We'll audit your marketing and map exactly how to book more estimates this month.
Last updated: July 2026 · Page: case-study-waxhaw-flooring-store-google-maps-domination