Do Facebook ads still work in 2026?

Yes — for flooring especially. The buyer demographic (35–65, higher income, homeowner) is still Meta's core audience.

How much should I spend?

$2,500/month minimum. Below that the algorithm doesn't get enough conversion signal.

Facebook Ads For Flooring Companies (Full Playbook)

How Meta is different from Google

Google captures existing demand — people already searching for flooring. Meta creates demand — showing beautiful transformations to homeowners who weren't looking today but will be in 30–90 days. Both are needed. Meta alone underperforms; Meta + Google outperforms either channel by 2×.

The 3-campaign Meta structure

Campaign	Objective	Audience
Prospecting	Lead form	Homeowners 35–65, $500k+ home value, local ZIPs
Retargeting	Lead form + traffic	Site visitors last 30 days, video viewers 50%+
Reactivation	Messenger / lead form	CRM upload of past quotes / customers

Creative that actually books estimates

Real Charlotte before/after transformations (not stock photos)
60-second video walkthroughs of finished jobs
UGC-style testimonials from actual customers
$X off or 'free in-home measure' offer overlay
Fast-cut TikTok-style install time-lapses

Common Meta mistakes

Boosting posts from the Page instead of using Ads Manager
One ad set with 47 interests — Meta's algorithm hates this
No lead-form quality filter (you'll drown in junk)
No CRM sync — leads sit in Meta's dashboard for hours
Killing campaigns after 3 days (algorithm needs 7–14)

Launch Meta ads that convert

Book a free 30-minute strategy call with Alan and we'll audit your current marketing, show you exactly where booked estimates are leaking, and map the fastest path to a full calendar.