Flooring Accelerators
Microsoft Ads · Charlotte, NC

Microsoft Ads For Flooring Companies

Quick Answer

Microsoft Ads (Bing) is an under-utilized channel for flooring companies. CPCs are typically 30–50% lower than Google, the audience skews older and wealthier (the exact flooring buyer), and campaigns can be imported directly from Google Ads. Best run as a supplement, not a replacement.

Why Bing works for flooring

  • Bing users skew age 45+ and household income $100k+
  • Lower CPCs — often half of Google
  • Import Google Ads campaigns in one click
  • Less competition in home-services categories

Realistic budget

Most flooring companies allocate 15–25% of their Google Ads spend to Microsoft Ads. For a $10k/month Google budget, run $1,500–$2,500 on Bing.

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Last updated: July 2026 · Page: microsoft-ads-for-flooring-companies